The Bridge
By Willem Unger
I've spent most of my career in the space between what an organization is and what it could become. That space is uncomfortable, messy, and where all the interesting work happens.
The Bridge is where I think out loud about it. Sometimes in writing. Sometimes in conversation with other leaders who live in that same space.
Landbouw verandert pas als de belangen in de keten goed opgelijnd staan.
Willem Unger legt uit waarom je de boer niet apart kunt veranderen, en hoe data de sleutel is om belangen in de hele keten op één lijn te krijgen.