The Bridge
By Willem Unger
I've spent most of my career in the space between what an organization is and what it could become. That space is uncomfortable, messy, and where all the interesting work happens.
The Bridge is where I think out loud about it. Sometimes in writing. Sometimes in conversation with other leaders who live in that same space.
De nieuwe manier van het beschermen van gewassen
Willem Unger over de verschuiving van reactieve naar preventieve gewasbescherming, en hoe data en nieuwe technologie boeren helpen om opbrengst te behouden binnen strengere regelgeving.